Promising initiative Rio Moda Rio (Rio Fashion Rio)

Last Thursday at MAR – Art Museum in Rio de Janeiro innovators gathered together to reveal the upcoming Rio Moda Rio event.

foto: Approach

Rodolfo Medina, Duda Magalhães from Dream Factory, Luiz Calainho from L21 and Group Artplan in partnership with FIRJAN system and Natura cosmetics are the heads behind this innovating project for the Brazilian Fashion calendar.

This will bring an innovative mark for the Brazilian fashion. Consumers will be able to get the latest tendency, just seen on the catwalk right away – see now, buy now.

14 – 18 june at Pier Mauá Rio de Janeiro

 Rio Moda Rio presents its first edition in June at Pier Mauá. Twelve brands will be showcasing their unseasonal collection, among them:  Alessa, Osklen, Patricia Viera.

The opening will pay tribute to iconic brands in the 80’s: Yes Brasil, Maria Bonita, Company and Georges Henri.

Come back in June for highlights of this event!