365 days of fashion in Brazil: Rio Moda Rio

Claudia Falcão

Promising initiative Rio Moda Rio (Rio Fashion Rio)Coletiva_3

Last Thursday at MAR – Art Museum in Rio de Janeiro innovators gathered together to reveal the upcoming Rio Moda Rio event.

foto: Approach
Luiz Calainho, Duda Magalhães and Carlos Tuvesson
Luiz Calainho, Duda Magalhães and Carlos Tufvesson

Rodolfo Medina, Duda Magalhães from Dream Factory, Luiz Calainho from L21 and Group Artplan in partnership with FIRJAN system and Natura cosmetics are the heads behind this innovating project for the Brazilian Fashion calendar.

This will bring an innovative mark for the Brazilian fashion. Consumers will be able to get the latest tendency, just seen on the catwalk right away – see now, buy now.

14 – 18 june at Pier Mauá Rio de Janeiro

 Rio Moda Rio presents its first edition in June at Pier Mauá. Twelve brands will be showcasing their unseasonal collection, among them:  Alessa, Osklen, Patricia Viera.

Alessa e Cristiane Alves

The opening will pay tribute to iconic brands in the 80’s: Yes Brasil, Maria Bonita, Company and Georges Henri.

Come back in June for highlights of this event!

Published by Claudia Falcão

My passion for fashion and style goes back to my childhood. I felt so confident arranging fashion shows from scratch. How wonderful memories they are! I got a bachelor degree in journalism to report unique stories and styles. I was granted a certificate in fashion design and marketing in London that gave me an insight into the fashion industry. Fortunately, working in retail is the source of my income, and a great source of unique stories.

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