About Claudia

About

From Fashion Retail to a New Creative Direction

I am a Brazilian fashion and retail professional based in Arnhem, the Netherlands.

My professional journey has taken me through fashion retail, where I have spent many years working as a shop assistant and sales advisor.

For me, this experience has been an important education.

Working with customers every day taught me how different people use fashion to express themselves. I learned to listen, observe and understand what people are looking for — sometimes even when they cannot explain it themselves.

I have seen how a good outfit can give someone confidence. I have learned how important personal attention is. And I have experienced how clothing, presentation and service can influence their feeling about a brand.

My experience started on the shop floor.

But I have always been curious about the bigger world around fashion.

The images. The styling. The creative process. The people behind a photoshoot. Fashion events. Culture. Cinema. Cities. The stories behind what we wear.

Now, after years of working in fashion retail, I am beginning a new chapter.

I am developing my own creative direction through styling, visual storytelling, field notes and creative collaborations.

I do not see this as leaving my previous experience behind.

I see it as building from it.

My years in retail gave me a practical understanding of fashion and people. My background in communication and my interest in visual culture continue to influence the way I observe and create.

I am now bringing these experiences together.

My portfolio is still growing, and I am open to learning through new collaborations and projects. I believe creative work develops by doing, meeting people, being curious and staying open to new experiences.

I am interested in fashion that has personality.

Projects with a human story.

Images that make people stop and look again.

And creative work that can stay in our memory.

I believe that fashion is not only what we wear.

It is how we remember, perceive, and belong.

Based in Arnhem, the Netherlands · Originally from Brazil